Sellier adds, "At Grizzly Adams, we don't guess. No matter how much people inside our company lobby to make a show, if there's no quantifiable audience interest, it doesn't get made."

The company utilizes three separate pre-production research protocols to determine the market viability of every project: 1) statistical polling of show concepts; 2) generational research; and, 3) brain chemical response testing.

Grizzly Adams tests hundreds of programming ideas before it creates a treatment for a concept. Then it tests the treatments before it commissions a script. Finally, it produces a television commercial for the project based on the screenplay. Only those ideas that rate high in statistical polling — as few as one percent of the initial group of ideas — will ultimately be produced.

"For several years, we used the Gallup Organization," notes David W. Balsiger, Grizzly Adams senior producer. "Today, we use several very sophisticated organizations in producing our research protocols."

Common in political campaigns, social sciences, and marketing research, statistical surveys collect opinions and quantitative information about human populations and institutions.

Balsiger describes the process: "We have trained polling administrators contact typical audience members and present one hundred word descriptions of proposed television documentaries or feature films. The way the questions are framed and the manner in which the poll is structured and evaluated are strictly controlled by our staff. We have honed this process over decades. Our history of top grossing independent movies and consistently high television ratings have demonstrated the validity, reliability, and statistical significance of the results."

"Generational research is the next generation of the field of demographics. Based on five hundred years of generational cycles, researchers are now able to predict types of behavior exhibited by individuals within the grouping of people into demographic groups, for marketing decision-making is being replaced by grouping them into generational clusters," explains researcher Darryl Howard. "Previously, we looked at demographic groups — men and women 12-18, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. As you age, you graduate to the next demographic division. By understanding generational traits and characteristics, we now see that someone who is twenty-five today, for example, is part of the Millennial Generation, while men and women who are twenty-six fall into the generation dubbed Gen-X. Next year, a twenty-five year-old doesn't join the Gen-Xers, the entire generation of Millennials get a year older. When they're in their sixties, the Millennials will still be Millennials."

The generational breakdown as of 2009 is as follows:

• GI Generation (Born 1901-1924 / Age 85+)
• Silent Generation (Born 1925-1942 / Age 67-84)
• Boomer Generation (Born 1943-1960 / Age 49-66)
• Gen-X Generation (Born 1961-1981 / Age 28-48)
• Millennial Generation (Born 1982-2001 / Age 8-27)
• Homeland Generation (Born after 9/11/01 / Age 0-7)

The significance of the new generational research is that chronological age is far less important than studying the traits and reactions of people who experience the same societal, cultural, and historical phenomenon. Interestingly, researchers have found that every four generations since the year 1431, the generations have repeated themselves. They believe that we can expect the same behaviors from people who were born since the Fall of 2001 — the Homeland Generation — as we observed with the Silent Generation, people who are now in their mid sixties through early eighties.

"When our researchers look at a movie or documentary idea, they examine whether it will appeal to the target generation of decision-makers," Sellier concludes. "It's a terrific tool."

In the human brain there are more than a hundred billion nerve cells connected to each other through an infinitely complex network of nerve processes. The message from one nerve cell to another is transmitted through different chemical transmitters.

It has been scientifically determined that certain of these neurotransmitter chemicals can quantify emotions more accurately than personal interviews.

"People have been known to censor their verbal responses," Grizzly Adams' Sellier observes. "The reaction of their brain chemistry, however, is involuntary and can be gauged quite precisely."

By knowing normal levels of each chemical, researchers can record increases or decreases as a subject interacts with a specific stimulus. Three chemicals in the brain are measured in brain chemical research: serotonin, which increases as you feel better about something; dopamine, which increases with pleasurable experiences; and, norepinephrine, which decreases as you withdraw or flee from something to which you react negatively.

"We test to find subjects and we test to identify our audience," says Sellier. "Our objective is to produce stories of encouragement for audiences that are ignored or underserved by the major studios and television networks."

Grizzly Adams Productions, named after its long-running NBC Network TV series The Life and Times of Grizzly Adams, produces network "Sweeps" TV specials and series for ion Television (formerly the PAX-TV Network) and other major cable channels. During the past 34 years, Grizzly Adams has produced more than 1,000 family friendly TV specials and series for NBC, CBS, PAX, Discovery, SciFi, The Learning Channel and other networks. Eleven of their theatrical films are still among the top 100 all-time independent grossing films (non-studio), with six of those releases ranking in the top 25.

Click Here to Visit Grizzly Adams' Website

About Contacting Grizzly Adams^® Productions

For quotes or to interview Grizzly Adams^® Productions' principal producers, contact Michelle Miller at 1-970-690-7302, or email michelle@grizzlyadams.tv. For program TV/DVD licensing, contact David W. Balsiger at 1-970-663-3820 or email dwbalsiger@ultrasys.net. For more information on GAP's library of 600 TV specials/DVD programs, visit www.grizzlyadams.com.

About Ordering Grizzly Adams^® DVD Products

Secular retailers may acquire titles from Grizzly Adams Family Entertainment DVD program catalog through Lynn Stewart at 1-509-951-0421 or email lynn@grizzlyadams.tv. Or visit www.grizzlyadams.com.

Religious retailers in the USA may order Grizzly Adams DVD program titles through Anchor Distributors at 1-724-334-7000 or 1-800-444-4484 or visit www.anchordistributors.com. In Canada, retailers may acquire Grizzly Adams DVD titles through CMC Distribution — David Cook Distribution Canada 1-905-641-0631 or visit www.yourmusiczone.com or from IAM Distribution 1-519-446-9916 or visit www.iamdistribution.com.

For DVD special markets volume orders, contact Marsha Rano toll free at 1-877-669-9443 or email marsha@grizzlyadams.tv.

Consumer direct orders may be placed online at www.grizzlyadams.com.